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Messaging a Merger: Positioning Your Organization for Success Today and for the Future
May 13, 2022 @ 9:40 am – 10:40 am
As the home care and hospice industry evolve, chances are you may experience a merger during your career. Messaging is critical for your expanded organization and increases long-term success. This session offers a road map and lessons learned on communicating to your internal and external audiences during a merger. Learn how Granite VNA (formerly Concord Regional VNA and Central New Hampshire VNA & Hospice) used a clear, consistent message to engage with its communities. Beth Slepian and Andy Morse will share how their agency pivoted from a brand awareness campaign to a recruitment campaign to fill vital job roles. Find out what went well and the challenges encountered along the journey.
Beth J. Slepian, MBA, PT, is President/CEO of Granite VNA, New Hampshire’s largest home health and hospice organization. Previously, she held roles as Vice President of Education and Clinical Compliance at Concord Regional VNA in Concord, NH, and as Executive Director of Northeast Rehab Home Care in Salem, NH. Slepian also serves on the National Association for Home Care and Hospice (NAHC) Board of Directors, its Government Affairs Advisory Council, and the Strategic Healthcare Programs (SHP) Advisory Board.
Andy Morse, MS, Director of Communication at Granite VNA, is a seasoned healthcare communicator. Andy has been active in public relations groups regionally and nationally. He served as Past President of the Public Relations Society of America, Yankee Chapter.